How to Make a YouTube Video go Viral? Easy Tricks
You might have seen a video on your social media feed or on the internet which has gone very famous, and everyone knows about it.
And if you’re one of the many people wondering how to make a YouTube video go viral, then you’ve come to the right place. The purpose of this article is to give you some helpful tips that will hopefully give you some insight into how to get your video to go viral so that it can begin to spread like wildfire across the internet.
However, it seems like the glamorous goal for anyone to have their video go viral is a bit challenging to achieve. Because content that works one day might fall entirely on another situation. And because of one video going viral, there are thousands and thousands of others staying in the shadows.
However, there are some best practices to keep in mind while making the video to help you get your video go viral on YouTube or, generally, get more views.
7 easy tricks to make a video go viral:
1. Optimize the file name of your video
Before you upload your video on Youtube, the raw file might have any random name like “fhyrll1531.mp4” if you check the name. Rename your video according to optimized keywords that describe what your content is about.
2. Research for keywords
Research for unique keywords about a popular topic so that they can be reached to the maximum users when they search for a video. The best option is to search for keywords that best describe the content of the video. And to go viral, use keywords that are going viral. i.e. breaking news just came out, make a specific video about it. And name your video based on the keyword that people search on the web regarding that breaking news.
3. Improve the title of the video using the right words
Your video title is really important from the point of both SEO and making first impression on the viewers. Be descriptive but concise like you would with any webpage URL and choose the right keywords to improve your video title. And add some catchy words and make the title captivating, because you want people to click that video. A high CTR (click-through rate) is crucial when it comes to making a video go viral or even just get more views. But, of course, do not clickbait: that would lead to a negative viewers experience and you do not want that.
4. Make a compelling video description
The YouTube video’s description is important and helps your video get into search results as it helps YouTube’s algorithm find and understand your video. Video descriptions tell YouTube what your videos are about and allow you to target the right audience.
Write a video description of the video of at least 250 words with the right keywords and phrases related to your video’s content. And make the very first sentence catchy, because many social media shares display the description as excerpt, so people will see the first sentence of your description. If it is nice, they are more likely to click on the video.
5. The optimal length of your video
The most viral videos are the short ones. So, try to make your video short, attractive and to the point. Try to remove the excess content from the video and make it more engaging to the audience. Short but intense videos trigger emotional responses in the viewers.
You can also consider dividing your content by making short snap videos all in one playlist, so once one video is over, the user is automatically directed to the following short clip on the list and boost your overall views.
6. Add proper tags
Tags are essentially keywords that help to offer insight to youtube algorithm about the video’s content. Include the proper tags which best describe the content of the video. You don’t have to make them attractive here, just relevant to your topic (or niche) and mix them up with some trending/viral keywords.
7. Make overlays
The small boxes of text that pop up during a video are the Overlays (cards or end screens). This text can appear as a clickable link which works wonders for your audience. They can click on it and go to the next video if they are interested in watching the video mentioned in it.
But…how can this help my video go viral? Simple: once you upload a new video, use these tools from the old videos to redirect the traffic to the new video. Or you can also use them to redirect the traffic on your coolest video which you think has the potential to go viral. Remember that YouTube videos can go viral even after years. Yep, their algorithm is strange!
4 advanced tips to make your video go viral:
Don’t aim to make a viral video
The most random videos are the most viral videos. So, don’t make videos to make them viral. Just focus on creating a video full of rich content and reaching out to the targeted audience.
Play on Emotions Factor
Most viral videos tell stories and have a deeper meaning that touches the viewers’ emotional factors. Try to portray emotion in your video, such as happy, sad, motivational, inspiring, etc., to connect to the audience.
Use Social Media Platforms
Most of the viral videos have gone viral through social media. Social media provides a considerable contribution to making your video viral. Share your video on different social media platforms like Facebook, Twitter, Instagram, LinkedIn, and many more to reach out to the maximum number of people. Social media shares can create exponential growth. The YouTube algorithm also loves it if the video goes viral on other social media and will start boosting it also on its own platform.
Embed your videos to your website and blogs. If you have your website or blogs, then create a blog or an article to include the link to your YouTube videos. In this way, it will be convenient for the audience visiting your site to reach out directly to your YouTube video, and it will also give more power to your video since a whole article will revolve around it.
In conclusion, you need to become familiar with the different ways on the popular social media sites, and then utilize those techniques to help you go viral. The most important aspect of making your video go viral is that you build up a relationship with your target audience. This means that you need to interact with them, answer their questions, and generally make yourself a great “social media” personality. Also, use the right topic and create short yet intense videos that drive emotional responses and get the video promotion started with multiple traffic sources. If you do all of these things, you can rest assured that your online presence will grow exponentially and your videos will stand higher chances of going viral or, at the very least, getting more views.